Long-term Internal and External Communications Planning
Many organizations do not have the time, resources, or perspective to objectively and thoroughly evaluate their internal and external communications. Success can be difficult to measure, and change can be daunting.
We work closely with our clients to study their strategy, culture, competitive environment, and creative assets. We examine data and ask questions. Through this collaborative process, we help our clients design commmunication strategies which are focused, elegant, and inspiring.
Community Building and Social Media
Few organizations can avoid embracing social media these days. Social media represents a powerful set of tools for reaching new audiences, strengthening constituent loyalty and engagement, and even prompting people to take action. But when the term "social media" takes on new meaning every day, how can anyone new to the subject decide how to proceed?
We have extensive experience helping private companies, political and advocacy groups, influential individuals, and United Nations organizations effectively use social media as part of their overall communications strategy. We can help you determine which social media tools are most realistic and appropriate, coach you on how to build a sustainable online community, and most importantly, discuss with you the real risks and costs involved in social media engagement.
Outreach and Contact Relationship Management
Communications technology has finally begun to catch up to how people actually behave: We don't just exchange a series of monologues, we form and maintain meaningful relationships with one another. Consequently, one-way marketing and communications efforts such as email newsletters and direct mail are no longer enough to maintain the interest of customers, donors, or constituents.
Client Relationship Management (or "CRM") is a sophisticated technology built upon a simple premise: We need to remember who we talked to, when, and about what.
There are many excellent CRM solutions available, which have features and pricing to fit the needs of even the smallest organization. We can help your organization configure the solution that fits your needs, and we'll show you how to use it.